This project was one of my favourites because I was given something rare: creative freedom. The owner of AOU Studio trusted me to shape the brand from scratch, while still working closely with her to make sure everything aligned with her vision. 

The design request was for a bold simple design. I was inspired by the Sony Vaio logo where its words flowed; the logo initially to look like a camera with the play of words. over the iterations designed we opted for the the logo seen.

The challenge was to design something minimal but memorable, an icon that could stand alone yet still feel part of a larger system. I refined it into a clean, confident mark that now anchors the studio’s identity.

Colour Conception

The AOU Studio identity is built around two bold core colours: Magenta (#f511ff) and Cyan (#16d3e0). Magenta injects energy, creativity, and individuality into the brand, capturing its bold and expressive spirit. Cyan balances this with clarity, trust, and modern professionalism, ensuring the brand feels approachable and reliable. Together, the pairing creates a vibrant, futuristic identity that reflects AOU Studio’s vision—fearlessly creative while grounded in clarity and collaboration.